Category: Packaging Techniques

Why Label Design Matters Having an attractive label on your product is key to making a great first impression. When potential customers walk into a store or browse online, the first thing they notice is often the label. A well-designed label can draw attention, convey your brand’s story, and ultimately influence a purchase decision. As…

    The Importance of First Impressions In the world of consumer goods, packaging is often the first point of contact between your product and potential buyers. A well-designed package has an immediate impact, conveying quality, value, and purpose. Research from various sources suggests that up to 70% of purchasing decisions are made at the…

I. Introduction to Color Psychology in Marketing and Branding – Sparsh Gandhi A. Definition of Color Psychology Color psychology is a concept that studies how a certain color imparts human activities and emotional feelings. Marketing takes advantage of this concept to change perceptions, create emotions, and make the consumer behave in a certain way. Different…