Avani Limaye - Projects
Welcome to my projects showcase! This page is a collection of the work I’ve done across various roles, reflecting my passion for creativity, problem-solving, and strategic thinking. From building engaging websites and optimizing content for search engines to crafting impactful marketing campaigns and designing visually compelling materials, each project highlights the skills and experience I bring to the table.
These projects represent not just accomplishments but also learning experiences that have shaped my journey in the dynamic fields of digital marketing, design, and strategy. Dive in to explore how I’ve turned ideas into reality and delivered results that make an impact!
Website Design and SEO Optimization
- Redesigned and updated the company website using Wix, ensuring a modern, user-friendly interface.
- Conducted extensive keyword research and implemented SEO strategies to improve search rankings and drive organic traffic.
- Utilized Google Search Console and Analytics to identify content gaps and provide actionable recommendations, resulting in higher engagement and improved web visibility.
- Achieved significant growth in organic web traffic and improved overall rankings for targeted keywords.
End-to-End Website Development
Digital Marketing and Social Media Management
- Developed and executed social media campaigns across platforms like Facebook, Twitter, and YouTube.
- Researched and analyzed market trends to create engaging and relevant content for the target audience.
- Created video scripts and edited multimedia content to boost brand visibility and engagement.
- Delivered measurable results, including increased social media reach and improved engagement metrics.
Graphic Design for Marketing
- Curated and designed marketing materials, including brochures, pamphlets, and ID cards, using Canva.
- Focused on creating visually appealing designs that aligned with the company’s branding and messaging goals.
- Contributed to successful client presentations and internal branding initiatives.
Data Analysis Using Tableau and Excel
This project showcases my ability to analyze and visualize data using tools like Tableau and Excel. Here, I explored the relationship between course difficulty levels and their average pricing.
Using Tableau, I created interactive visualizations to uncover trends in the data, such as the distribution of courses and pricing patterns. Excel was instrumental in cleaning and organizing the dataset, calculating averages, and preparing the data for visualization.
This project demonstrates my proficiency in data analytics and visualization, as well as my ability to extract actionable insights from complex datasets.
Billboards and Media Plan for Zomato
As part of a creative project for Zomato, I developed impactful billboard designs and a strategic media plan to promote their “Large Order Fleet” service with the hashtag #DabbaPARTY.
The campaign aimed to resonate with the idea of sharing food and creating memorable experiences. Each billboard was designed with simple, engaging text and Zomato’s signature branding to capture attention and convey the message effectively. The slogans, such as “Want to give a treat, karo Zomato large order fleet” and “Kyunki maza saath khane mein hi aata hai,” focused on celebrating togetherness and convenience.
Alongside the creative designs, I curated a detailed media plan to identify high-traffic locations for billboard placement, ensuring maximum visibility and reach. This project showcased my ability to combine creative storytelling with strategic marketing to align with Zomato’s brand identity and objectives.
ALLERT: Your Personal Allergy Alerter
ALLERT is a product I conceptualized and analyzed to address the growing need for personalized allergy management solutions. This app helps users detect allergens in food products, providing a safer and more informed dining and shopping experience.
- Designed an app with key features, including a barcode scanner, allergen detection, alternative suggestions, and emergency assistance for allergy sufferers.
- Conducted a comprehensive SWOT analysis, identifying strengths like user-focused design and opportunities for market growth.
- Developed a freemium pricing model, offering a free trial with premium plans starting at ₹299/month, catering to affordability and accessibility.
- Created a strategic market plan targeting individuals with food allergies, parents, and healthcare providers, addressing their specific needs.
This project reflects my ability to combine creativity, strategic thinking, and market analysis to create a user-centric solution that meets an essential need in today’s health-conscious world. It showcases how I approach product development holistically, from ideation to execution.
New Product Design and Marketing Plan for 82°E Skincare
For this project, I developed the packaging and labeling design for Chamomile Bliss Exfoliant Scrub, including: A glass container with a wooden spoon and holder for application; Front and back labels highlighting ingredients, usage instructions, and eco-conscious branding.
- Product Design: Focused on sustainable, premium packaging to align with 82°E’s luxury ethos.
- Marketing Strategy: Targeted health-conscious, affluent consumers through influencer collaborations and exclusive online sales.
- Market Analysis: Conducted SWOT analysis and competitive research to position the scrub as a gentle yet effective skincare solution.
- Financial Planning: Contributed to pricing and sales forecasting, with a projected ROI of 576% in five years.
This project reflects my expertise in combining creative design with strategic marketing for product launches.
Study on the Effects of Advertisements on Consumer Buying in the FMCG Sector
This project analyzed how advertisements influence consumer behavior in the FMCG sector, focusing on brand awareness, purchase intention, and loyalty.
- Studied the impact of advertising mediums like TV and social media on buying decisions.
- Conducted surveys and analyzed data to uncover trends in consumer preferences.
- Found that emotional and thematic ads boost brand loyalty, while discounts and promotions drive purchases in price-sensitive markets.
This research showcases my skills in data analysis and marketing strategy to help brands optimize their advertising efforts effectively.