Author: digital marketing
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The Role of Color Psychology in Marketing and Branding
I. Introduction to Color Psychology in Marketing and Branding – Sparsh Gandhi A. Definition of Color Psychology Color psychology is a concept that studies how a certain color imparts human activities and emotional feelings. Marketing takes advantage of this concept to change perceptions, create emotions, and make the consumer behave in a certain way. Different…
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The Power of Storytelling in Building Your Brand
I. Storytelling and Branding – Sparsh Gandhi A. What Is Storytelling? Storytelling is the capacity of telling experiences, thoughts, and emotions using stories. Storytelling is not entertainment but a means through which an individual relates meaning to his audience by conveying messages and values. Storytelling in branding encompasses what one’s brand is all about, thereby…
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How to Boost Your Brand’s Visibility Online
1. Search Engine Optimization -As a rule, customers start searching for a solution in search engines; therefore, SEO optimization is so important. Comprehensive Keyword Strategy: Extensive research using tools like Google Keyword Planner, Ahrefs, or SEMrush should be carried out to identify high-traffic and low-competition keywords that accurately represent the search intent of your audience.…
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Why Marketing Matters!
Introduction Marketing: The Power that Moves Marketing entails so much more than advertisement and sales pitches; it forms the very foundation upon which business success lies. With today’s crowded marketplace, effective marketing is the difference between survival and success. Let’s understand what makes marketing this important in today’s enterprise environment. Building Brand Awareness Marketing serves…