How to choose right cover art

As a marketer, you know that first impressions are everything. These product cover arts are probably one of the first things a consumer is going to see when they are interested in your brand and can either sink or save interest. Choosing the right cover can be daunting, but with the guidelines provided, you are well on your way to creating a piquer cover.
This will give you clues about the cover art, such as the identity of the project, genre, tone, target audience, and key themes that define it. This is what will help you set the right course for your design. For instance, a luxury brand’s cover may have tasteful elegance in its images, while a children’s product may be saturated with vibrant, playful colors.

Good cover art rings with your target audience and truly says what your project is all about. To achieve this, think about the following:

Color palette, imagery, typography, and composition should all help contribute toward creating a harmonious visual. Be simple, authentic, consistent, and test.

Cover art: Commission original, buy stock photography, use design templates.

Define your project, think of design elements, and utilize available resources, and you are sure to come up with an eye-grabbing cover that represents your work effectively before your audience.

Coverstory offers you a team of seasoned storytellers and designers who create compelling cover art that captures the essence of your brand. Let’s build an impact story for you.